Here’s what world-famous customers and leading publications are saying about Hawaii Kai gourmet sea salts:

“I always rave about [Soul of the Sea] and look for it in my favorite stores in Beverly Hills...”
Jay Leno, The Tonight Show (Sep-07)

“Haleakala Red… absolutely essential for cooking and baking… makes food taste more like itself… excellent on fresh avocado, fish… very pretty.”
Martha Stewart (Sep-07)

“Salt is back…step into any upmarket restaurant or food shop, and you’ll discover a love affair with the … most important seasoning ingredient there is,’ says Thomas Keller, owner and chef of swanky eateries Per Se in New York City and French Laundry in Yountville, California. Keller offers … the jet-black Molokai salt … pairs well with foie gras. “
September 24 2007 issue of Time magazine featuring our Haleakala Red sea salt

“There’s no need to store the gorgeous “Soul of the Sea” salts-- yes, we do mean gorgeous -– in your cupboard. Keep these colorful salts from Molokai at the ready on your counter to add the clean taste of pure sea salt to any meal…stock up – you’ll never go back to iodized again.”
October 2006 issue of American Way, the in-flight publication for American Airlines, featuring Soul of the Sea.

“Lovely salt flower with three pleasing colours, displaying aromatic palette of sea flavours, is a true set of gourmet products…Appealing colours… Very interesting to uplift new culinary compositions … Inviting due to its natural feel, colours and crystal shapes.”
Christian De Bauw, International Taste & Quality Institute (iTQi), Brussels, Belgium –(Aug-07)

“New designer sea salts are one of today’s most sought-after seasonings… ‘there’s a romanticism about salt …’ says Bill Penzey of Penzey’s Spices… Salt has even become a celebrated showpiece on some restaurant menus, from salt-encrusted entrees to foods nestled in a bed of salt…”
October 4, 2006 issue of San-Jose Mercury News, ‘Food and Wine’ section

“Molokai’s Cameron Hiro uses sunshine and the sea to harvest salt crystals. As a salt farmer and operations manager for Hawaii Kai, Hiro and his “Soul of the Sea”product brand have been recognized internationally by culinary experts and regular customers.”
July 11, 2007 issue of The Molokai Times, “Molokai Shaking Up Salt Industry”

“Pour les gourmets, le sel est devenu l’ultime or blanc. Ou noir, quand il vient d’Hawaii… Peut-être parce que le noir profond de ses cristaux surprend. Et peut-être aussi parce que son origine fait rêver. Le sel noir d’Hawaii, issu de Molokai, dans l’océan Pacifique…”
June 2007 issue of Switzerland’s luxury lifestyle magazine, LUXES PAR BILAN, featuring our gourmet sea salts. En français.